Our brand can be either enhanced or devalued by our business practices, our interactions with patients, the quality and value of our products and services, and our communications activities.
The focus of this section is to help guide a successful branding program that helps communicate our organization’s brand promise. It provides a structure for presenting information logically, clearly and with distinction. That “distinction” — what The Corvallis Clinic stands for in the marketplace — is among our most precious.
The standards and guidelines presented have been firmly embraced by our leadership teams. By embracing these standards, we can achieve clarity and effectiveness in all visual, printed and electronic communications. Most importantly, such practices will continue to enhance the brand equity of The Corvallis Clinic.
Download PDF The Corvallis Clinic Style Guide